We set out to create the most sustainable, long-lasting, best t-shirt we could. Not a shirt that had the coolest print, or chased the latest trend. We wanted a t-shirt that would be as stylish today as it would be in 20 years time. When compared to your regular cotton t-shirt this t-shirt:
Saves 1,000 litres of water.
Uses 300sqm less land that can go to other uses.
Avoids 8 litres of toxic chemicals from entering our waterways and oceans.